Pacific Unwrapped

Pacific Unwrapped was a passion project born from an idea that stuck in mine and my coworker’s heads while at University of the Pacific. In the heat of the end of the year, before the winter break, we were both chatting about our Spotify Unwrapped stats and how cool it is that they did that for us to look back on our year. We then got to the subject of how big of an earned media campaign it is that people could just share their own stats, and that would instantly advertise Spotify to their followers and friends. It was such an organic and yet easily viral approach that we wanted to mimic it for the university. 2021 was an amazing year for everyone, especially as COVID restrictions were beginning to lift a bit, and we were able to do more in-person events. We wanted to highlight all of that and share it in a way that was timely and also fun. Thus, our Pacific Unwrapped video was born.